Social media has given everyone a voice and in doing so the general public has taken control of the conversation. Some businesses, used to having all control over their brand narrative, may find themselves lost as to how to effectively operate in this space. Instead of saying “why bother” or, worse, futilely moderating your social media presence within an inch of its life, effectively killing all authenticity, you should place your brand as the steward of your brand community by creating community management guidelines.
