Burnout: The next challenge for UX design

Call it Zoom fatigue, pandemic fatigue, or simply hitting the wall, burnout has set in and its running rampant. Over half of workers report feeling burned out; from elementary school to college, students have had enough; and parents are at their wits ends. It seems like no one is immune. Chronic uncertainty, endless trauma, and the need to keep on keeping on no matter what have created a toxic problem. This is why it’s important for UX designers to understand burnout and identify how it may be factoring into our work right now.

How Programming Knowledge Can Help UX/UI Designers

While it’s not a direct necessity to have this knowledge in order to create a good, usable design, understanding the medium used to bring your ideas to life can still be beneficial for UX and UI designers’ work. It helps you think differently, makes you a better communicator, a better collaborator and adds a skill to your resume.

Toward More Gender-Inclusive Form Design

Forms are like icebergs. They’re deceivingly more complicated and troublesome than they appear on the surface. Screw up a form’s design and you can stop users in their tracks, preventing them from meeting their intended goals, your business from collecting valuable data, or both. There are a lot of decisions that should go into determining how a form will be look. Since being inclusive and respectful of someone’s identity contributes to better UX, it's important to think through how even the smallest, design choices can be adjusted to help more people feel welcome using your product.

5 Reasons Why Social Media Managers Can Be Assets for UX

For many reasons, UX designers are not always able do the user research they desire before making design decisions. While there are always costs for skimping on user research, there are resources to help mitigate limitations, one being your social media manager. Social media and UX design share one important commonality, they are both centered around people. Learn how social media managers can be valuable assets for the UX research process.

Content Audit: Doctors Without Borders

In her book The Content Strategy Toolkit, Meghan Casey (2015) lists 3 methods for identifying the problems and opportunities of a website’s content: a content audit, an analytics review, and user testing. This first option – a content audit – is what she recommends starting with. For this post I’ve conducted a sample content audit of Médecins Sans Frontières/Doctors Without Borders' (MSF) external-facing website for the United States. Read my full content audit report to learn more about how I evaluated the MSF site and what I found.

Content Strategy and the Continuing Fight to End Content Waste

There's a lot of junk our there in terms of content and in the last 15 years, we’ve done a pretty good job of creating an astronomical amount of it in the digital sense. Faced with this new importance of content, businesses have looked to content strategy to help, applying it heavily to content marketing and UX. But how has the expansion of content strategy into new areas of focus recently effected the concept of content strategy and how may it continue to evolve with our content-centric world?

A UX Research Report: Connecticut Forest and Park Association

In the last 25 years, business websites have evolved into powerful interactive hubs where users go for far more than brochureware. And as COVID-19 has shown, they are also now the front doors to organizations. Along with social media, they are often the first or only means of interaction people have with a business so, your website's experience better be on point. If it's not, the good news is it's never been easier to learn what it takes to build a good experience for your users. I recently completed a UX research project on ctwoodlands.org, the website for the member-based conservation nonprofit Connecticut Forest and Park Association. Check it out to see one approach for quickly getting the insights and direction you need for a successful redesign.

Usability Testing for an Existing Product

Usability is the measure of how well a person can use a product to achieve an intended goal. In a previous post, I talked about how usability testing should be a key part of any iterative design process, preferably being implemented as early as possible to identify design problems. But usability testing is also an important tool to evaluate existing products before you ever sit down at the drawing board to devise a change or new design.

Wizard of Oz Studies and the Application of Illusion for UX Research

How do you test something that doesn’t exist? The obvious answer is to build it. But what if it’s difficult, time-consuming, and/or expensive to build? You don’t want to risk wasting resources on an untested idea. A common approach that user experience designers (UX) use in such situations is Wizard of Oz studies.

A/B Testing as a UX Research Technique

Redesigning a website is usually about making its experience better. But change doesn’t guarantee better, just different. This is why user experience (UX) designers focus so much on user research. The more you know about user needs, as well as business and other requirements, the more you can eliminate some of that uncertainty about the impact of a new design. However, you will never know for sure how a design choice will perform until it's used with real users in real life. This is a nerve-wracking reality. A UX designer nor most project stakeholders are comfortable taking the risk of just changing something and seeing how it goes. Enter A/B testing.

Leveraging User Research to Get Stakeholder Buy-In

If you’re familiar with user experience (UX) design, then you understand the benefit of user research. It helps you empathize with users, evaluate usability, and determine the user requirements of a project (Baxter, Courage, & Caine, 2015). But what if I told you user research can have another application that can be just as vital to the outcome of a project as user empathy?

An Introduction to Responsive Web Design

As the mobile revolution developed over the last decade, designers and programmers suddenly had to worry about supporting an ever-increasing list of devices and screen sizes. At first, the solution seemed to be to design unique experiences for each, but a leading school of thought has become designing one site to rule them all, or responsive web design. This creates a seamless cross-device user experience and future-proofs designs.

Web Design Essentials: Color Palettes

A key component in your website’s feel, and some might argue the most readily noticeable, is color. We all have a favorite and before we can even read, we’re taught names and cultural associations for each. But choosing a color palette for a website that inspires the right emotions and works well with existing branding or content can be a challenge.

Web Design Essentials: Wireframes

Like architectural blueprints, wireframes depict the structure of a webpage but not the visual design elements of it. You can learn the layout of content blocks on a page, the types of content a page will contain, and some of the basic functionalities of a page from a wireframe.

Web Design Essentials: Sitemaps

Designing the bones of a website is the focus of an area of UX design known as information architecture (IA) design. IA design is about creating a structure on a website that helps a user understand where they are in the site and where they can find the information they are seeking. Information architecture is visually represented using a sitemap.

8 Usability Musts for Good Web Design

Users’ attention spans are short. They make judgments they may not even consciously realize about websites in seconds. Every element of a website’s design works in coordination to sway those judgments negatively or positively. There’s an overwhelming list of elements to consider for web design, but to be helpful I’ve highlighted the following 8 design areas I think are important to offer a good user experience.

Using Personas and Micro-Moments for Social Media Strategy

Whatever the business-related goals of your strategy, you need to focus on the user-centered goal of bringing value to your audience through your social media presence. By empathizing with your audience you will build content that will make your brand more relatable and more trustworthy which will ultimately translate into brand awareness, website traffic, customer leads, revenue, brand engagement, loyalty, or success with any other goals you may have. Personas are good tools to help you start building a social media strategy with empathy.

Getting Real with High-Fidelity Prototypes

There comes a time in every project when an idea transitions from conceptual to actual. In website and app design that time generally comes during the prototyping process. Prototyping can be done in a range of fidelities, or levels of detail, from low to high. Low-fidelity prototypes can be a great tool for quickly iterating design ideas and starting usability testing early in your design process, but the type of experience they offer is quite removed from a product’s endgame. High-fidelity prototyping is when things start to feel and look real.

Going Low Tech with Paper Prototypes

Sometimes when designing technology, you have to forgo technology and get back to basics with good ole pen and paper. With so much tech around us every day it’s pretty easy to just jump straight to software to start designing when the most helpful tools are actually the ones already sitting in our desk drawers. If you’re designing a website, app, or other tech product one of the best tool to use to start deciding what it will look like and how users will interact with is a paper prototype.

Improving UX with User Flows

Flowcharts are a common tool used for a variety of purposes in a variety of industries, including engineering, business, and education. UX designers create a type of flowchart called a user flow to depict and communicate the process of user movement. User flows utilize the same symbols as flowcharts in order to represent every route users can take to achieve a specific goal on a site or app. See how I've developed user flows for a proposed Resident app for the city of Milford, Connecticut and how these charts can improve user experience design.

Designing App Information Architecture

Information architecture (IA) design involves creating an organized structure in a website, app, or product that helps users navigate and understand where to find what they need easily and quickly. Hear about my experience creating a proposed site map for a resident companion app for my hometown and find out how and if designing IA for apps differs from websites.

Information Architecture: Designing the Framework of a Website

What else is a website or an app, but a container for copious amounts of information like a library? Left unorganized or badly organized, a website experience for a user can quickly become consumed with simply trying to find what they want instead of accomplishing their intended goal for visiting. Information architecture (IA) design is about creating a structure on a website, app, or other product that helps a user understand where they are in it and where they can find the information they are seeking.

7 Principles of UX Design

To be a UX designer is to understand the holistic picture of an experience while simultaneously paying attention to minute details in the pursuit of identifying and solving problems. Whew! Approaching this subject may seem overwhelming or intimidating at first, but good UX design is an invaluable asset for a product, service, or brand. That’s a tall order. No matter your project, to create a good user experience you must understand some of the key principles of UX design.

Choosing Ideation Techniques

Knowing where to start is the hardest part of any project. In the design thinking process, you spend a lot of time learning to empathize with your users through research, then properly defining the problem that your project needs to help them with. At some point, though, you have to pivot your brain to put all this understanding and definition to use. Luckily, there are ideation techniques that you can employ to add guidance and structure to your efforts, sparking creativity and innovation.

Brainstorming with Mash-Up Ideation

One of the obstacles to good ideation is that people often practice it in a haphazard or chaotic way. Everyone today likes to talk about the value of brainstorming, but they often think of it as unstructured imagination that magically and randomly produces ideas. Effective ideation requires that you stop thinking in terms of these amorphous activities and instead apply a rigorous and purposeful set of rules to your efforts. One technique to help guide you in brainstorming is mash-up ideation.

Defining the Right Problem with POV Statements

Being a UX designer is, of course, about designing a solution to a problem that users of a product or service have. It can be really fun and exciting to brainstorm, come up with new ideas, and maybe even change the world. But if you base all your work on the wrong problem, you won’t change anyone’s world with your designs. This is why you use a tool like point of view (POV) statements to add rigor and structure to your problem definition.

Finding Your Problem with Problem Statements

You can’t solve a problem you don’t know about. Seems like an obvious concept, right? But too often we don’t follow this advice. We assume we know what the problem is going into a project and just jump straight to coming up with solutions. To find out what users need, you spend the first stage of the design thinking process conducting research - often in the form of interviews, observations, and surveys – in order to empathize and better understand the needs of all users in a product’s ecosystem. Your research findings then inform the second stage of the design thinking process, define, and help you craft your project’s problem statement.

Building Empathy and Guiding Design with Personas

No one website, app, or piece of software can cater to the infinite number of differences its users may have. You simply can't design everything for everybody. You can, though, look for the common denominators in people and solve for those problems. While a website may have a million users, each with a unique experience on the granular level, you may create just 3 or 4 personas into which most of them would relate in some way. You would do this in order to keep your project user-centered, but out of the weeds and focused on attainable goals.

Building Bears and Building Empathy in Undercover Boss

By using empathy, a UX designer can recognize people’s needs and design products, services, or experiences that work for them. The reality show Undercover Boss is an example of how someone can gain empathy for users. I watched an episode featuring the CEO of Build-A-Bear Workshop to show just how much user information you can gain in a relatively short amount of time. My empathy maps of the company's CEO and an employee demonstrate how multiple people can have different experiences, even within the same company, and why UX designers must gain insight into every type of user in the ecosystem of a product or service.