For this post, I’ve created a sample content analysis of the Motor Neuron Disease (MND) Association’s digital content on their website and social media channels (Facebook, Twitter, Instagram, YouTube). The MND Association works on “improving access to care, research and campaigning for those people living with or affected by MND in England, Wales and Northern Ireland.” The aim of the analysis was to determine if the organization’s current content aligns with the business goals defined in its management strategy developed by strategic advisor Bernard Marr & Co., and report findings and recommendations to the organization’s Board of Directors.
