A content strategy provides a plan for how to use content to simultaneously meet user needs and support business goals. When redesigning a website it may be very tempting to just transfer all of the content from your old site to your new site – after all, it already exists, right? The problem is that just having content doesn’t mean it’s successful at doing what you need it to do for your business. Check out a sample content strategy proposal I've created for a redesign of Fairmont State University’s (FSU) main website.
