When you think of branding, you may assume it’s something only businesses should be concerned with. But professionals can also benefit from doing the work of defining who you are and how you want to be perceived. It can help you stand out from others in your field and give you an edge in your career.
To start crafting your personal brand statement, create a list of your strengths, professional expertise, and unique qualities. Don’t focus on the specific types of tasks or projects you work on—that’s for your resume. Your brand statement needs to be more of an emotional appeal, about 1-2 sentences long, that offers a flavor of who you are and why you are a valuable choice for an employer or client.
This statement is your opportunity to define your professional identity. So, if you’re just starting out, be ambitious. Who do you want to be in your career? If you have experience, consider the type of work you’ve enjoyed most and want to specialize in and, then, build your statement to speak to that goal.
If you’re looking for a place to start, here’s my personal brand statement as an example:
I’m a passionate storyteller digitally connecting nonprofits with their communities.