When you think of branding, you may assume it’s something only businesses should be concerned with. But everyone can benefit from doing the work of defining who you are and how you want to be perceived professionally. It can help you stand out from others and give you an edge in your career.
The podcast 99% Invisible showcases the design elements that we never notice. Host Roman Mars argues that thoughtful design means we don’t recognize individual parts as they are so well integrated. The same is true of effective writing. As a result, it’s often easier to critique only what is wrong. To be a better writer you need to learn to examine writing for what it does right as well.
