When Anne Helen Petersen published her seminal Buzzfeed News article on millennial burnout, 2 voices rose up in response: one of joyous relief that someone had finally validated their life experiences and one of critical judgment about the inferiority of the aforementioned generation By indulging in this second common narrative, we are ignoring the reality of who this generation is today. They now make up a majority of the American workforce and are overworked, always on and suffering from rampant burnout. 7 in 10 millennials report feeling its effects some of the time, more than any other generation of workers. However, by promoting the practice of deep work amongst their employees, companies can help heal and prevent this problem. Solving burnout in this generation of workers creates economic opportunity and gives employers who lead the way in championing solutions a competitive edge.