Month: March 2021

Toward More Gender-Inclusive Form Design

Posted on by Kim Shepherd in UX

Forms are like icebergs. They’re deceivingly more complicated and troublesome than they appear on the surface. Screw up a form’s design and you can stop users in their tracks, preventing them from meeting their intended goals, your business from collecting valuable data, or both. There are a lot of decisions that should go into determining how a form will be look. Since being inclusive and respectful of someone’s identity contributes to better UX, it's important to think through how even the smallest, design choices can be adjusted to help more people feel welcome using your product.

5 Reasons Why Social Media Managers Can Be Assets for UX

Posted on by Kim Shepherd in UX

For many reasons, UX designers are not always able do the user research they desire before making design decisions. While there are always costs for skimping on user research, there are resources to help mitigate limitations, one being your social media manager. Social media and UX design share one important commonality, they are both centered around people. Learn how social media managers can be valuable assets for the UX research process.

Content Strategy Proposal: Fairmont State University

Posted on by Kim Shepherd in Content Strategy

A content strategy provides a plan for how to use content to simultaneously meet user needs and support business goals. When redesigning a website it may be very tempting to just transfer all of the content from your old site to your new site – after all, it already exists, right? The problem is that just having content doesn’t mean it’s successful at doing what you need it to do for your business. Check out a sample content strategy proposal I've created for a redesign of Fairmont State University’s (FSU) main website.