In the last 25 years, business websites have evolved into powerful interactive hubs where users go for far more than brochureware. And as COVID-19 has shown, they are also now the front doors to organizations. Along with social media, they are often the first or only means of interaction people have with a business so, your website's experience better be on point. If it's not, the good news is it's never been easier to learn what it takes to build a good experience for your users. I recently completed a UX research project on ctwoodlands.org, the website for the member-based conservation nonprofit Connecticut Forest and Park Association. Check it out to see one approach for quickly getting the insights and direction you need for a successful redesign.
Usability is the measure of how well a person can use a product to achieve an intended goal. In a previous post, I talked about how usability testing should be a key part of any iterative design process, preferably being implemented as early as possible to identify design problems. But usability testing is also an important tool to evaluate existing products before you ever sit down at the drawing board to devise a change or new design.
Redesigning a website is usually about making its experience better. But change doesn’t guarantee better, just different. This is why user experience (UX) designers focus so much on user research. The more you know about user needs, as well as business and other requirements, the more you can eliminate some of that uncertainty about the impact of a new design. However, you will never know for sure how a design choice will perform until it's used with real users in real life. This is a nerve-wracking reality. A UX designer nor most project stakeholders are comfortable taking the risk of just changing something and seeing how it goes. Enter A/B testing.
A key component in your website’s feel, and some might argue the most readily noticeable, is color. We all have a favorite and before we can even read, we’re taught names and cultural associations for each. But choosing a color palette for a website that inspires the right emotions and works well with existing branding or content can be a challenge.
To be a UX designer is to understand the holistic picture of an experience while simultaneously paying attention to minute details in the pursuit of identifying and solving problems. Whew! Approaching this subject may seem overwhelming or intimidating at first, but good UX design is an invaluable asset for a product, service, or brand. That’s a tall order. No matter your project, to create a good user experience you must understand some of the key principles of UX design.
When Disney Plus, the company’s streaming service, launched last November, I was intrigued by the possibility of adding some Disney magic to my life again, if only through the TV and movie content I’d loved as a kid. That content has proven as satisfying as I remember, but the Disney Plus experience has left a bad taste in my mouth. Learn how I used a feelings and needs website analyzation of UX and UI elements on Disney Plus and Netflix to find out if Disney's design is the root of my negative opinion.
Feelings are the most powerful force in the decision-making process. In fact, research has found that people with injuries in the area of the brain responsible for emotion are incapable of making decisions. So, if you want to successfully use design thinking—a human-centered approach to problem-solving—then you must understand humans’ biggest motivator: emotion.