The free-for-all days of the internet and social media in the 2000s was bound to eventually run headlong into an ethical quagmire. Online content was never going to be easy to put limits on – even in terms of advertising which has historically been restricted for certain products, industries, and organizations by law or self-regulation. As we look to private tech companies to regulate the ever murkier world of content marketing and branded content what do ethical precedents on advertising say about who should and should not have the ability to use these content strategies for financial gain?
The COVID-19 pandemic has changed our daily lives, perhaps forever, in countless ways we are still trying to grasp. But as a social media professional I’m acutely interested in how this crisis is affecting the medium I work in. What I’m seeing is the possibility that we are moving into a new phase of our relationship with it.