Tag: coronavirus

A Social Media Strategy Pitch: Scratch Baking

Posted on by Kim Shepherd in Social Media Strategy

Having strategy for your brand on social media is always important, but when you have a specific goal you'd like social media to help you achieve, it becomes vital. I've previously posted about how to determine a small business' social media presence, create a calendar, build personas, and write community management guidelines using one of my favorite businesses, Scratch Baking in Milford, CT. Based on this work, I've created the following slides and presentation outlining a social media strategy they could use

Unmasking the Truth: Social Media and News

Posted on by Kim Shepherd in Social Media Strategy

The sheer amount of information social media now presents us to digest is enough in and of itself to overwhelm us in to being less discerning about the truth. Add into this mix every individual’s opinion and the voices of those interested in misleading others or sowing division and social media becomes a very chaotic and confusing source from which to get your news. I decided to find out just how much of a filter I had to apply to find factual news on my social media accounts.

Social Media and Brands in the Time of Coronavirus

Posted on by Kim Shepherd in Social Media Strategy

The COVID-19 pandemic has changed our daily lives, perhaps forever, in countless ways we are still trying to grasp. But as a social media professional I’m acutely interested in how this crisis is affecting the medium I work in. What I’m seeing is the possibility that we are moving into a new phase of our relationship with it.

Thinking Through Chaos with Mind Mapping

Posted on by Kim Shepherd in Ideation, Prototyping, Testing

There are an endless number of ideation techniques you can try. You should pick one, though, that works best for the kind of ideas you need and the experience and abilities of those who will be participating in your ideation session. My current abilities, being the frazzled mess that they are because of the current pandemic and social distancing, called for a technique that could help me get my perspective and spinning thoughts in order: mind mapping.