I finally got around to that “someday” task of taking a deeper dive into web development than just the hunt-and-peck-through-code-that-I-didn’t-know-how-to-read approach I’ve been using for the last 5 years. I figured this experience would confirm or deny once and for all whether my interest was genuine or a novelty. What I found is that learning how to build a website provided me with more than just a new skill.
You’ve heard the acronym SEO. Maybe you know it stands for search engine optimization. And you’ve likely heard something to the effect of it being the unicorn strategy that will magically flip the script on your struggling website, improving its discoverability and effectiveness a hundred-fold. But what exactly is SEO and how does it work?