Animated GIFs have become a popular digital content type for both personal use and brand marketing. See how I researched this content type and applied Liz Blazer's 6 steps of pre-production work from her book Animated Storytelling: Simple Steps For Creating Animation & Motion Graphics to create 3 different styles of summer-themed GIFS for marketing purposes using Adobe Photoshop and Animate.
Designing and building a great website is never enough. You also have to make sure people are aware of your site, want to go there, and, once there, want to stay or come back later. There are many ways you can drive traffic to a website. Good content and search engine optimization (SEO) are 2 ways that account for driving a majority of traffic to most sites, But let’s look beyond these efforts to 5 other opportunities.