I finally got around to that “someday” task of taking a deeper dive into web development than just the hunt-and-peck-through-code-that-I-didn’t-know-how-to-read approach I’ve been using for the last 5 years. I figured this experience would confirm or deny once and for all whether my interest was genuine or a novelty. What I found is that learning how to build a website provided me with more than just a new skill.
Designing and building a great website is never enough. You also have to make sure people are aware of your site, want to go there, and, once there, want to stay or come back later. There are many ways you can drive traffic to a website. Good content and search engine optimization (SEO) are 2 ways that account for driving a majority of traffic to most sites, But let’s look beyond these efforts to 5 other opportunities.