Tag: marketing

Module 2: Mixing Motion (Cinemagraphs)

Posted on by Kim Shepherd in Motion Design

Cinemagraphs are a recently invented and popularized form of a seamlessly looping GIF or video in which still photography and video are combined to make a dynamically interesting visual that tells the story of a moment in time. With tips on how to craft a good animated story from Liz Blazer's book Animated Storytelling: Simple Steps for Creating Animation & Motion Graphics, I've created 4 brief motion stories from a day in my life in the form of cinemagraphs using Adobe Photoshop and After Effects.

5 Options (Beyond Content and SEO) for Driving Website Traffic

Posted on by Kim Shepherd in Web Technologies

Designing and building a great website is never enough. You also have to make sure people are aware of your site, want to go there, and, once there, want to stay or come back later. There are many ways you can drive traffic to a website. Good content and search engine optimization (SEO) are 2 ways that account for driving a majority of traffic to most sites, But let’s look beyond these efforts to 5 other opportunities.

A Social Media Strategy Pitch: Scratch Baking

Posted on by Kim Shepherd in Social Media Strategy

Having strategy for your brand on social media is always important, but when you have a specific goal you'd like social media to help you achieve, it becomes vital. I've previously posted about how to determine a small business' social media presence, create a calendar, build personas, and write community management guidelines using one of my favorite businesses, Scratch Baking in Milford, CT. Based on this work, I've created the following slides and presentation outlining a social media strategy they could use

Creating A Small Business Social Media Content Calendar: Scratch Baking

Posted on by Kim Shepherd in Social Media Strategy

In my last post, I explored how to decide the social media presence for a small business using one of my favorite small businesses – Scratch Baking in Milford, CT. Now it’s time to activate that presence. It’s time to plan and create content. No matter how strategic you are in choosing your business’ social media platforms, that will mean nothing if you’re not strategically and regularly creating engaging content for them.

A Small Business Social Media Presence: Scratch Baking

Posted on by Kim Shepherd in Social Media Strategy

Small businesses can face challenges such as human and financial resource shortages when trying to access the benefits of social media. With little money to pay someone to focus on this for them and little time or energy to do it themselves small business owners sometimes don’t even know where to start. Using one of my favorite small, local businesses – Scratch Baking in Milford, CT – as an example we’re going to walk through how to approach evaluating and planning your business’ social media presence.