From getting stakeholders aligned to planning a budget and pitching your project well, content strategy can be complicated dance. Learn why these factors are important and how to approach them to set your next content strategy project up for success.
If you’re familiar with user experience (UX) design, then you understand the benefit of user research. It helps you empathize with users, evaluate usability, and determine the user requirements of a project (Baxter, Courage, & Caine, 2015). But what if I told you user research can have another application that can be just as vital to the outcome of a project as user empathy?