From getting stakeholders aligned to planning a budget and pitching your project well, content strategy can be complicated dance. Learn why these factors are important and how to approach them to set your next content strategy project up for success.
Having strategy for your brand on social media is always important, but when you have a specific goal you'd like social media to help you achieve, it becomes vital. I've previously posted about how to determine a small business' social media presence, create a calendar, build personas, and write community management guidelines using one of my favorite businesses, Scratch Baking in Milford, CT. Based on this work, I've created the following slides and presentation outlining a social media strategy they could use
