In her book The Content Strategy Toolkit, Meghan Casey (2015) lists 3 methods for identifying the problems and opportunities of a website’s content: a content audit, an analytics review, and user testing. This first option – a content audit – is what she recommends starting with. For this post I’ve conducted a sample content audit of Médecins Sans Frontières/Doctors Without Borders' (MSF) external-facing website for the United States. Read my full content audit report to learn more about how I evaluated the MSF site and what I found.
Users’ attention spans are short. They make judgments they may not even consciously realize about websites in seconds. Every element of a website’s design works in coordination to sway those judgments negatively or positively. There’s an overwhelming list of elements to consider for web design, but to be helpful I’ve highlighted the following 8 design areas I think are important to offer a good user experience.
Information architecture (IA) design involves creating an organized structure in a website, app, or product that helps users navigate and understand where to find what they need easily and quickly. Hear about my experience creating a proposed site map for a resident companion app for my hometown and find out how and if designing IA for apps differs from websites.
What else is a website or an app, but a container for copious amounts of information like a library? Left unorganized or badly organized, a website experience for a user can quickly become consumed with simply trying to find what they want instead of accomplishing their intended goal for visiting. Information architecture (IA) design is about creating a structure on a website, app, or other product that helps a user understand where they are in it and where they can find the information they are seeking.