To be a UX designer is to understand the holistic picture of an experience while simultaneously paying attention to minute details in the pursuit of identifying and solving problems. Whew! Approaching this subject may seem overwhelming or intimidating at first, but good UX design is an invaluable asset for a product, service, or brand. That’s a tall order. No matter your project, to create a good user experience you must understand some of the key principles of UX design.
By using empathy, a UX designer can recognize people’s needs and design products, services, or experiences that work for them. The reality show Undercover Boss is an example of how someone can gain empathy for users. I watched an episode featuring the CEO of Build-A-Bear Workshop to show just how much user information you can gain in a relatively short amount of time. My empathy maps of the company's CEO and an employee demonstrate how multiple people can have different experiences, even within the same company, and why UX designers must gain insight into every type of user in the ecosystem of a product or service.
Empathy is about putting yourself in someone else’s shoes and trying to understand their feelings, even if you haven’t had the same experiences as them. It's an important part of the design thinking process. In order to gain empathy for users, UX designers conduct extensive user research. Empathy maps are a great visual tool for organizing, communicating, and synthesizing this research into helpful user insights.