To be a UX designer is to understand the holistic picture of an experience while simultaneously paying attention to minute details in the pursuit of identifying and solving problems. Whew! Approaching this subject may seem overwhelming or intimidating at first, but good UX design is an invaluable asset for a product, service, or brand. That’s a tall order. No matter your project, to create a good user experience you must understand some of the key principles of UX design.
Being a UX designer is, of course, about designing a solution to a problem that users of a product or service have. It can be really fun and exciting to brainstorm, come up with new ideas, and maybe even change the world. But if you base all your work on the wrong problem, you won’t change anyone’s world with your designs. This is why you use a tool like point of view (POV) statements to add rigor and structure to your problem definition.
You can’t solve a problem you don’t know about. Seems like an obvious concept, right? But too often we don’t follow this advice. We assume we know what the problem is going into a project and just jump straight to coming up with solutions. To find out what users need, you spend the first stage of the design thinking process conducting research - often in the form of interviews, observations, and surveys – in order to empathize and better understand the needs of all users in a product’s ecosystem. Your research findings then inform the second stage of the design thinking process, define, and help you craft your project’s problem statement.