To be a UX designer is to understand the holistic picture of an experience while simultaneously paying attention to minute details in the pursuit of identifying and solving problems. Whew! Approaching this subject may seem overwhelming or intimidating at first, but good UX design is an invaluable asset for a product, service, or brand. That’s a tall order. No matter your project, to create a good user experience you must understand some of the key principles of UX design.
For businesses, it’s important to know the points in a user’s journey that they influence or need to consider in order to provide the best user experience possible. Journey maps are a great visual and shareable tool for understanding this important information.