To be a UX designer is to understand the holistic picture of an experience while simultaneously paying attention to minute details in the pursuit of identifying and solving problems. Whew! Approaching this subject may seem overwhelming or intimidating at first, but good UX design is an invaluable asset for a product, service, or brand. That’s a tall order. No matter your project, to create a good user experience you must understand some of the key principles of UX design.
For businesses, it’s important to know the points in a user’s journey that they influence or need to consider in order to provide the best user experience possible. Journey maps are a great visual and shareable tool for understanding this important information.
When Disney Plus, the company’s streaming service, launched last November, I was intrigued by the possibility of adding some Disney magic to my life again, if only through the TV and movie content I’d loved as a kid. That content has proven as satisfying as I remember, but the Disney Plus experience has left a bad taste in my mouth. Learn how I used a feelings and needs website analyzation of UX and UI elements on Disney Plus and Netflix to find out if Disney's design is the root of my negative opinion.
Feelings are the most powerful force in the decision-making process. In fact, research has found that people with injuries in the area of the brain responsible for emotion are incapable of making decisions. So, if you want to successfully use design thinking—a human-centered approach to problem-solving—then you must understand humans’ biggest motivator: emotion.
