Having strategy for your brand on social media is always important, but when you have a specific goal you'd like social media to help you achieve, it becomes vital. I've previously posted about how to determine a small business' social media presence, create a calendar, build personas, and write community management guidelines using one of my favorite businesses, Scratch Baking in Milford, CT. Based on this work, I've created the following slides and presentation outlining a social media strategy they could use
In my last post, I explored how to decide the social media presence for a small business using one of my favorite small businesses – Scratch Baking in Milford, CT. Now it’s time to activate that presence. It’s time to plan and create content. No matter how strategic you are in choosing your business’ social media platforms, that will mean nothing if you’re not strategically and regularly creating engaging content for them.
Reading can be much like eating, sometimes you want the whole meal and sometimes you just want a snack, sometimes you want to sit for the 5-course dining experience and sometimes you just want to hit the drive-thru. I’ll be posting an in-depth piece soon and I thought I’d provide a menu of promotions for it to show how you can use shorter forms to grab readers’ attention and persuade them to invest time in your longer-form writing.
Every actor wants to play Hamlet—Carl Sandburg even wrote a poem about it. A lauded portrayal of the great Dane can be career-defining. Actors and writers are similar in this manner as both practice a craft in which success depends on audience approval. How important, though, should the audience be to the writer?