In the last 25 years, business websites have evolved into powerful interactive hubs where users go for far more than brochureware. And as COVID-19 has shown, they are also now the front doors to organizations. Along with social media, they are often the first or only means of interaction people have with a business so, your website's experience better be on point. If it's not, the good news is it's never been easier to learn what it takes to build a good experience for your users. I recently completed a UX research project on ctwoodlands.org, the website for the member-based conservation nonprofit Connecticut Forest and Park Association. Check it out to see one approach for quickly getting the insights and direction you need for a successful redesign.
